Post Date : |
2013-03-01 |
Job Title : |
Market Research Executive |
Description : |
MStudy short-and long-term consumer behavior and market trends, and identify research needs and key objectives for business and marketing issues. Propose the market research study aligned with the category and brand plans to be agreed upon with the Marketing team. |
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Identify the most appropriate research methodology for the key objectives of Research in co-ordination with the research agency. |
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Participate in the market research projects to ensure quality throughout the research process. |
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Provide consumer understanding to concerned parties e.g. Marketing, Category Sales Development and agencies for the brand planning, category planning, communication strategy development and brand strategy development. |
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Qualifications : |
Bachelor's Degree in Marketing or Marketing Research |
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Minimum 3 years direct experience in marketing research; preferably in food and beverage industry. |
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Basic knowledge of research methodology, marketing, product knowledge in foods & beverages and statistics. |
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Business acumen, consumer insight with strong analytical skills, communication skills (English & Thai), negotiation skills, interpersonal skills, problem-solving skills, and detail-oriented. |
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Education : |
Bachelor Degree |
Job Function : |
Market Research |
Job Location : |
Bangkok |
Job Type : |
Full Time , Permanent |
Work Experience : |
3 year(s) |
